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INTERNATIONAL MARKETS MANAGEMENT
The International Markets Management service includes the following
activities:
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Identification of the markets of interest and company competitive advantages;
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Identification with the Company of a distribution strategy to enter international markets, including
the various elements of the marketing mix in terms of product, packaging, distribution, price etc;
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Assistance in making the changes necessary for a successful introduction into foreign markets;
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Creation and development of a distribution network through the search and selection of distributors, agents,
importers, based on the chosen strategy;
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Operative handling of the distribution network, visiting clients and transferring company policy;
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Realisation of an annual business plan;
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Impostation and co-ordination of export office.
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Operative Back Office
MI Outsourcing: sectors of specialisation
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