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Internationalisation:
Specific projects for specific needs
Projects for the consolidation of company presence on international
markets, in terms of:
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Analysis of positioning with respect to the competition;
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Development of distribution structure;
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Launching or verification of product acceptability;
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Price structure analysis;
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Consumer analysis;
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Co-ordination of communication.
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Some examples of intervention:
Analysis and resolving of problems concerning weak distribution, positioning, pricing, product.
Reorganisation of territorial coverage.
Search and selection of salesmen, agents, distributors, directors and heads of sales and marketing, branch directors.
Training of sales force with courses and on-the-spot accompaniment.
Verification of agent / salesman competence.
Organisation of meetings for the sales force in the defined markets.
Realisation of operative instruments for salesmen / agents and staff inside and / or outside the Company.
Internationalisation:
Diversification of product / market
The service includes the analysis of the feasibilty and realisation of
new projects of product / market diversification / in the markets of interest.
Internationalisation:
Global projects for introduction into the European and other international markets
Internationalisation:
Creation of branches
MI Consulting: Sectors of specialisation
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