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Internationalisation: Global projects for introduction into the European and other
international markets
Thorough analysis of the markets of interest:
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Characteristics of the market;
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Distribution structure;
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Competitive scenario;
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Characteristics of demand, consumer trends and consumer profile.
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Identification of strategy for the introduction or consolidation in the European and other international markets:
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Verify strengths and weaknesses, competitive advantages, opportunities and threats;
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Define positioning of the company and its products;
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Adaptation of the marketing mix to the target market;
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Define a development plan and short, medium and long term objectives.
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Complete operative support in the introduction to markets of interest:
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Search and selection of distribution partners;
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Operative assistance in relationships with distributors and partners, also in commercial negotiations;
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Realisation of branches or joint-ventures in the European and other international markets.
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Internationalisation: Specific projects for specific needs
Internationalisation: Creation of branches
MI Consulting: Sectors of specialisation
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